The unfussy beat gets into your head, and Jennifer Hudson’s impassioned chorus ensures it sticks. This perky takedown of a tattooed troublemaker hits the sweet spot between craven soul-pop crossover and wind-the-windows-down anthem. Nonetheless, the song stands up as a certifiable banger, a perfect soundtrack for the kind of down-dirty club basements that leave your shoes covered in mysterious liquid. This Sleigh Bells-sampling number might’ve endeared Azalea to the hipsters of the world, if she hadn’t spent the rest of her career doing all in her power to alienate them. Thankfully, her boasts here are earned, the song’s insistent, syncopated beat shuffling under a berserker flow that destroys any scepticism about the shaky wordplay. ‘Yo El Ray’ doesn’t let you forget it: “It’s pronounced ‘Iggy’, bitch, and he is Diplo,” goes the hook. Azalea nabbed Diplo, appropriator-extraordinaire, for her ‘Trapgold’ mixtape.
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